Three Stories to Power Your Personal Brand | Episode 03 of “On the Rocks”

on the rocks with salesreach

All right, everybody. Welcome to On The Rocks. Say real quick shout out to the community. I’ve run into a handful of people; honestly, I have that are like, “Dude love the new show.”

This was a really fun week. We got a couple of big things we’re going to talk about in this video all about personal branding.

Three quick personal brand stories

  1. Josh was on the B2B Growth podcast, to talk about personal brand in sales and what that means for firms who are hiring.
  2. Author, investor, and Apple alumn Guy Kawasaki visits Minnesota and shares a management tip with a fun story about the CEO of Salesforce.com.
  3. Darin Lynch of Irish Titan is on The Founders’ Mentality Podcast and talks about pivoting the branding of his agency.

Let’s get into the episode.

What Personal Branding Does for Your Career

How do we just get people to reach out to us without us reaching out to them? That’s all in personal branding. That’s all in creating content.

Josh Fedie on The B2B Growth Show

Josh makes a great point here and it reminds me of what Jeff Bezos once said, “Your brand is what people say about you when you’re not in the room.”

For salespeople, this is increasingly important. Building a personal brand in sales is more than playing around with LinkedIn and counting followers and connections. It’s about creating your own lead generation engine.

top contributions to customer loyalty in b2b

Here’s what Josh had to say on the B2B Growth show

I built a list of all these people that I want to hammer after off of LinkedIn? How do I then approach them?

You know, should I send them messages? No, I get those messages all the time. I hate those.

Okay. Should I bait them into a meeting by asking them something that’s totally unrelated just because I know it can get the meeting and then try to turn around and sell my services to them?

No. Everybody’s been in that meeting. We all hate that meeting.

How do we just get people to reach out to us without us reaching out to them? That’s all in personal branding.

That’s all in creating content.

The thing that I say all the time when I’m going off on this rant with businesses is businesses need to understand that me as an individual working for an organization, I have 10 times the reach that that companies LinkedIn page or any social channel has on their own.

And so not leveraging me to help them drive awareness and bring business in that way is really just gonna hurt that organization.

Hosted by Logan Liles, the B2B Growth show is a daily podcast dedicated to helping B2B executives achieve explosive growth.

One Management Tip from Guy Kawasaki

“You should be nice to people on the way up because you’re going to see them again on the way down.”

Guy Kawasaki

I was a little jealous of Josh this week as he got a ticket to go see Guy Kawasaki at the Hutton House in Minnesota. Guy is just an inspiring person whose stories about working with Steve Jobs at Apple in the early days, investing in Canva (now a 3.2 billion dollar company), and others are a delight to listen to.

He also has a new book called “Wise Guy”.

You know, his wife is actually from Minnesota and he actually knows a lot about Minnesota.

Josh shared that he was razzing the audience for playing hockey in negative 30-degree weather. He was here a couple of years ago for the pond hockey tournament.

Good to know, Guy 🤙 is a big hockey fan.

If you don’t know, Guy was with Macintosh in the early days and worked directly under Steve Jobs. He’s worked with a bunch of cool people and actually gave Marc Benioff of Salesforce.com his first job at Apple.

Josh snagged a little clip from Guy on stage.

Here’s the transcript from a clip of Guy Kawasaki’s talk at The Hutton House

I have a theory that you should be nice to people on the way up because you’re going to see them again on the way down

So, this is a picture of me with Marc Benioff. He is the CEO of Salesforce.com.

So believe it or not. I gave Marc Benioff his first job.

He was a freshman at USC and I gave him a summer internship job of the Macintosh division writing Assembly Language sample programs for Macintosh.

This is back in 1985. I gave Marc Benioff his first job.

Let me tell you a story. So, Marc Benioff; to this day is kind of big white pasty kind of guy.

He came from a part of Northern California called Hillsborough. Hillsborough is also a very nice part of California. And so we used to call Marc Benioff the Hillsborough Doughboy.

In reference to the Pillsbury Doughboy; because he was big and white and kind of fluffy.

So the Doughboy has grown up to be the man!

Here’s more wisdom from Guy Kawasaki’s TEDx Talk.

Darin Lynch on Naming His Company Irish Titan

One more fun thing that happened this week in the SalesReach office. We had a local legend (Darin Lynch of Irish Titan) in at the office to record his upcoming appearance of The Founders’ Mentality Podcast.

Here is a quick teaser from the first episode of Season 2 of The Founders’ Mentality with Scott Burns and Ron Lancaster of Structural:

Darin Lynch started Irish Titan fifteen years ago. So think back to the websites and the e-commerce experiences back then and what the internet looked like 15 years ago.

It’s come a long way and he’s been a part of it the whole way. He developed the first e-commerce website for Wilson’s Leather as an employee prior to founding his business.

Darin reveals the name he first had for his e-commerce company and Josh remarks it might have been more appropriate for a dojo or a tattoo parlor. Darin also explains a competitive race for a domain name with a Philidelphia DJ.

Watch for the full episode to drop March 17th (St. Patricks Day, AKA the Irish Titan holiday)

Announcing: The SalesReach Guide to Sales Enablement

The team worked together on what sales enablement looks like today and we’ll be releasing the guide as a series of posts. We hope to share how you can get started with your own sales enablement strategy, clear up some misconceptions, and show you the future. Get started with “What is sales enablement?”

One last thing…

If you would like to subscribe to On the Rocks we’re giving subscribers something a little extra. Subscribers will get each episode of On the Rocks delivered to their inbox but also a letter from Josh that will include some of his best sales and marketing learnings every week. It’s a great way to bring business into the weekend.